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Director Of Marketing

  • Full Time
  • Flint, MI
  • $70,000 - $100,000 USD / Year
  • Salary: $70,000 - $100,000

Website Flint Institute of Music

FIM (Flint Institute of Music) is seeking a seasoned Director of Marketing with extensive experience in performing arts marketing and communications. The Director will develop, implement, and evaluate all marketing campaigns at FIM to support audience development, earned revenue, patron loyalty, brand awareness as well as equity and inclusion goals across its multi-disciplinary season and campus. This is an exceptionally exciting time in FIM’s evolution to join the leadership team, and an opportunity to develop and oversee all earned income strategies for FIM’s complex business model. This role reports to the VP of External Relations and acts as marketing team leader, and as an institutional thought partner in areas of audience development, public relations, and communications.

FIM is in an exciting stage of its development having recently consolidated the operations of The James H. Whiting Auditorium and the Capitol Theatre, a National Register of Historic Places landmark performance space, into the larger FIM organization. This past fall FIM launched a new brand to reflect the significant organizational change and expansion. In addition to its presented work, the organization consists of multiple artistic components including FIM Flint Repertory Theatre, FIM Flint Symphony Orchestra, and FIM Flint School of Performing Arts. FIM is currently in transition, moving from a traditional performing arts culture with defined hierarchies and siloed organizations to an inclusive and progressive integrated organization that is demanding rapid adaptation during significant business expansion.

The Director of Marketing reports to the Vice President of External Relations and serves a key role on the division’s management team. The position currently supervises the Marketing Manager, Digital Marketing & Website Specialist, and the Social Media Coordinator and will have the opportunity to further shape the future department as needed to support FIM’s long term needs. The ideal candidate will have considerable experience overseeing marketing in a presenting/producing organization and will have led marketing teams during times of organizational change. The Director of Marketing works in a patron-centered model with the External Relations team and the Artistic and Community Programs team, and will support a seamless patron journey from first touchpoint to a long-term relationship with FIM.

This is an incredible opportunity for an experienced and collaborative marketing leader during an exciting time in the organization’s evolution.

To apply for this job please visit www.tomocgroup.com.